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HAY - Available on Smallable

From central Paris to Saint-Barthélemy and the South of France, deck chairs, cushions and terrace tables are covered in a tangy lemon yellow, taking us back to those beautiful summer days.
Thick or thin, horizontal or vertical: stripes are everywhere, and they conceal all other colours. Their nautical style transports us to a deserted beach somewhere on the Mediterranean coast…

Perruche, Paris

 

Outdoor décor is also taking inspiration from Mediterranean terraces and seaside landscapes to recreate that sunny summer day atmosphere. Coolers, towels and picnic rugs are the essentials for a Provençal getaway, flavoured with the sweet taste of aniseed and lemonade.

Serena & Lily

Cheery cravings are also being felt across childrenswear which is taking on a similar colour palette and sunning itself in yellow. Brands and designers are being inspired by the 1980s and the holiday postcards of their childhoods to light up children’s wardrobes with joy and nostalgia.

The Animals Observatory - Available on Smallable

In women’s ready-to-wear, the sunny disposition of designer Jacquemus is illuminating French fashion. His collections are infused with lemons, wheat fields, sunflowers and inspired by Provençal houses... A procession of yellows are reinterpreted by the designer’s contemporary style in an ode to his native South. Brands from all over the world are following suite, taking on this Mediterranean colour palette and setting a course towards sunnier climes.

Léna Situations - Jacquemus SS21

The spirit of the seventies is also making a major comeback in a dazzling aesthetic that pulls itself away from the traditional mustard and psychedelic patterns to embrace pure, effortless, minimalism.

Traditionally avoided by lingerie and activewear, yellow is now being called upon to bring an invigorating sunniness to everyday life. Bright and lively tones that pack an energetic punch are showing up on the seasonal activewear palette. While more temperate, muted shades are adding a warm softness to lingerie styles.

Baserange - Available on Smallable

Yellow is also taking over the beauty sphere. As with "millennial pink", neon yellow is being pushed by the younger generation and is becoming the new weapon of creative expression among the style-savvy youth. They’re anti-conformists and use makeup as a symbol of their artistic impulse, shaking up the status quo and pulling away from all subtlety to reveal beauty that is optimistic and bright.

Pinterest

Pineapple, banana, mango, lemon, camomile, mimosa, vanilla... the clean beauty movement is using naturally abundant and nutrient-rich yellow flowers and fruits in their formulas to create all-natural treatments that are rich and juicy.

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