With every collection, Velveteen brings to life our vision of a timeless California childhood filled with days spent exploring hidden pathways, sharing secrets with friends, and building fond memories.
Our key focus is on the magical balance between the softest fabrics, most sophisticated color palettes and carefully chosen accents and details. Our clothes are finely crafted with every detail given close attention.
This is Velveteen. Velveteen is for the child who shines bright. Velveteen is for the child who is strong, smart, and kind. Velveteen is for the global child in all of us.