Created by Sarah Brown, Pai - meaning “goodness” in Maori - is a London-based cosmetics brand that offers a large variety of natural products made to respect even the most sensitive of skins. Each product from Pai is carefully formulated without any chemicals or harmful additives, using only organic and natural ingredients. Bottled in mostly recycled and biodegradable packaging, Pai’s products are good for your skin, respectful of the environment and the brand has taken a stand in refusing to test their products on animals. What’s not to love? Discover the brand’s latest arrivals online.