Created by Sarah Brown, Pai is a London-based cosmetics brand that offers a large variety of natural products, suited for even the most sensitive of skins. Pai, meaning “goodness” in Maori, takes pride in each and every product they make. Each product from Pai is carefully formulated without any chemicals or harmful additives, using only organic and natural ingredients. Bottled in mostly recycled and biodegradable packaging, Pai’s products are good for your skin, respectful of the environment and the brand has taken a stand in refusing to test their products on animals. What’s not to love?