New Kids In The Hood

New Kids in the Hood (NKitH) are as their name would suggest doing things differently. Based in Nuremberg, this sustainable kidswear label collects and processes used fabrics to create timeless, new accessories for kids. Founded by Sarah and Florian, all New Kids in the Hood products are made with love in their German studio. Playful and retro, the brand’s colourful creations, including their signature caps, are inspired by 90s nostalgia and youthful memories. Upcycled fashion at its finest, the New Kids in the Hood may still be new, but their looks and sustainable philosophy are here to stay. 

New Kids In The Hood