NAÏF is a Dutch skincare brand founded by Jochem Hes and Sjoerd Trompetter. The pair founded their self-described ‘no-nonsense skincare’ brand after becoming dads for the first time in 2013. Looking to embrace a ‘less is more’ attitude when it came to baby care products and avoid unnecessary, harmful chemicals the two created NAÏF skincare. What started out as a baby care line has grown to also provide high quality, natural skincare for women. The brand’s gentle and effective formulas nix harsh chemicals, mineral oils and harmful preservatives in favour of nourishing natural ingredients including flaxseed oil, avocado oil and lycosol (tomato extract). For simple, gentle skincare that all the family can enjoy, explore the range from NAÏF.