Mother

It was their desire to create something differently that inspired Lela Becker and Tim Kaeding to launch fashion brand MOTHER in 2010. With a killer name, that is both tongue-in-cheek and totally sincere, the brand is inspired by unconditional love, teenage rebellion, freedom, California Dreaming and the 1970s, among other things. Denim that’s made to be lived in, the brand uses super-soft fabrics, lush washes and classic cuts. Perfect for any modern-day wild child.