Minois is a natural French babycare brand. Following the birth of her daughter, Paz, and with a strong desire to create, Minois founder Hélène Fulchi was inspired to start her own child-friendly skincare line. Her mission: to create safe and reliable products that parents can use on their babies from birth. The result is Minois, an extremely gentle range of skincare that specialises in toiletries for babies that are free from parabens, sulphates, phenoxyethanol, silicones and artificial colours. The brand’s dermatologically-tested formulas respect the pH balance of children’s delicate, sensitive skin, aren’t tested on animals and are made from natural and organic ingredients such as orange blossom, calendula, sweet almond oil and shea butter. As an added bonus, if you’re a sucker for beautiful packaging, Minois does not disappoint. For effective, organic skincare that you and your babies will love using, look no further than Minois.
INTERVIEW WITH Hélène Fulchi
FOUNDER OF Minois paris
What inspired you to found your baby skincare brand?I’d always been sensitive to the world of children. With the arrival of my daughter, Paz, I discovered a new energy and desire to create. That’s when I decided to launch Minois Paris with products that are safe, easy to identify and use.
What is your professional background?I’d held different positions in marketing and communications for about ten years. Beauty had always fascinated me. I work in tandem with a laboratory specialising in organic and natural cosmetics. After extensive testing, we found the perfect formulas.
What are your values?Integrity, respect and sincerity.
What makes your products special?The formulas are very gentle, with natural and organic ingredients as their base. The products are specifically designed for children’s fragile skin. They can be used right from birth (no parabens, no phenoxyethanol, no sulphates and no silicone or dyes).
What are your plans?The launch has already been very good, so I’m crossing my fingers that the adventure continues! Meanwhile, the Minois range will be gradually expanding.