Founded by supermodel Liya Kebede in 2007, lemlem is an artisan-driven collection of women’s, men’s, children’s and home goods made entirely in Africa. After a trip to her native Ethiopia where she met a group of traditional weavers, Liya was inspired to launch the brand as a way of supporting these artisans who no longer had a market for their craft. Meaning to bloom and flourish in the Ethiopian language of Amharic, lemlem is committed to elevating artisanship and expanding production and jobs across Africa. The core collection comprises breezy, colourful dresses in feminine cuts, loose cotton trousers and swimwear with traditional African motifs that are all handwoven from natural cotton in Ethiopia. Women are at the heart of lemlem and the brand is committed to helping them thrive both within its workshops and beyond through its support for the lemlem Foundation.