Jeune Premier is a Belgium-based brand created in 2012 by parents, Bruno and Hélène. After tirelessly searching for the perfect bookbag for their son with no luck, Bruno and Hélène created Jeune Premier as their solution for the gap in the market. Jeune Premier is dedicated to reinventing the traditional bookbag into a remarkable, fashionable accessories, specially designed for kids. Vintage inspired, Jeune Premier offers accessories reminiscent of the 80s. Their bookbag's are long-lasting and adorned in the sweetest shades and prints—your children won’t be able to resist their new bookbags. Add a little brightness and cheer with this essential school accessory, discover Jeune Premier's collection online.