I Dig Denim

I dig denim is a Swedish brand that specialises in denim, jeans and clothes for babies and kids. The brand was founded in 2009 by designer Hanna Clavegård whose aim is to design great quality denim with a Scandinavian design touch. Inspired by the rugged Swedish coast side, I dig denim offers a comprehensive collection of denim and jeans for kids that are stretchy, soft, cool and made for play. The environment and ethical practices are extremely important to the brand, who strive to produce a large range of eco-friendly kids’ fashion options with the majority of their items being 100% organic. If your kids dig denim and comfy cool clothes, the looks from I dig denim are bound to be a hit.