The famous Havaianas flip flop was born in 1962. Inspired by traditional Japanese sandals, over the years it became a symbol of Brazilian identity. In the 70’s, a famous advertising campaign described its qualities: the real Havaianas kids shoes will not deform, will not loose their flanges nor their form…in other words, the ideal kids' shoes for the beach and for sunny days! Often copied, Havaianas’ style, comfort and resistance have never been equalled. Havaianas now invests in sustainable development by financing environmental protection educational programs.