Fub, originally a brand for children, now creates women’s clothes as well. Straight out of Denmark, Fub is the hygge brand par excellence. You won’t resist the softness of their materials and their stylish but simple cuts. Fub cares about little ones’ health and about the environment, that’s why all clothes are made from organic fabrics created without the use of pesticides. The brand’s chic, minimalist basics bear all the characteristics of Scandinavian style and are perfect for a relaxed, elegant wardrobe.