Created in 1978 by Renzo Rosso and Adriano Goldschmied, the italian brand Diesel is the symbol of a young and casual fashion. Diesel has been able to establish itself in the world of denim by launching the very first "used jeans", creating a real buzz. The fashion of "destroyed" Diesel jeans was born. Diesel then enlarged its fashion range, still keeping its high-end positionning, with quality as the highest priority.
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