Founded in Sweden in 1961 by Björn and Lillemor Jakobson, BabyBjörn is known internationally for their early childcare products. A family-owned business, BabyBjörn have forged a name for themselves with their intelligent, functional and long-lasting products – a selection of highchairs, rockers, cribs and baby carriers - designed to simplify the daily lives of parents and their little ones. The brand is constantly seeking to innovate and create sustainable, responsible products. They work with a number of charities, including Save the Children, and work tirelessly to ensure the working conditions in their factories comply with strict regulations. In addition, all their textiles are toxin-free, safe-to-chew and Oeko-Tex Standard 100 certified. The BabyBjörn motto is, "for the happiness of babies and parents" and this is reflected in their standout products that truly do make the earlier years easier.