Alexa Chung, one of Brit fashion’s original It girls of the 2000s, launched her eponymous label in 2016. Taking her signature style and mixing it with a haberdashery of influences from Parisian allure to New York edge, and, of course, a good dash of British humour, Alexa Chung creates clothes people want to wear. Sometimes classic, prim and proper, but always a little bit rock ‘n’ roll, the brand makes feminine, strong clothes for women using distinctive fabrics and prints. Even if you’re not one of a generation of women who grew up fawning over this British cool girl’s style, you’ll find something to love in this line. From flirty, statement dresses to classic tailoring, delve into the world of Alexa Chung online now.