Playdough is a staple you’re sure to find in any child’s toybox. Squeezing and squishing their fingers into a fresh batch of playdough, creating something from nothing, it’s one of childhood’s greatest joys. Ailefo is the children’s toy brand that will come in handy during craft time. Founded in 2016 in Denmark, Ailefo produces sustainable, organic modelling clay that is allergen-free and super fun! Made exclusively with food-grade ingredients, meaning no worries if your kids accidently ingest some (though it won’t be tasty!), this playdough gets its colour from natural ingredients like algae, mushrooms, berries, and other organic veggies. Once your kids get their hands on Ailefo’s dough, they won’t want to let it go.