The very act of squishing your fingers into a fresh batch of playdough, modelling then destroying then moulding something new, is one of childhood’s greatest joys. Ailefo is a brand making craft days easy. Created in 2016 in Denmark, Ailefo creates sustainable, organic modelling clay that is allergy-friendly and oodles of fun. Made exclusively food-grade ingredients, meaning no worries if your kids accidentally ingest some (though warning: it’s not tasty!), this modelling clay gets its soothing Scandi-inspired colours from natural ingredients like algae, mushrooms, berries and veggies.