A.P.C. (Atelier de Production et de Création) is the French ready-to-wear brand created in 1987 by designer Jean Touitou as an alternative to what he saw as a culture of excess. The brand first made a name for itself with its effortless raw denim jeans, and has since become known internationally to fashion enthusiasts everywhere for its resolutely cool, minimalist women’s clothes and accessories. Favouring clean lines, timeless silhouettes and quality fabrics, A.P.C. designs expertly encapsulate that understated, care-free Parisian style that we, and hordes of other chic-minded women, continue to crave.