Behind the poetic and colourful little world of the Danish brand Soft Gallery, we can find two friends. One of them is a designer, the other one is a fashion photographer, and both are passionate about the arts. This passion is at the origin of the Soft gallery concept. Each season, Soft Gallery represents a selection of new artists who create distinctive styles in exclusivity. Prints and embroideries are incorporated in the collection of t-shirts, skirts and dresses made out of cotton for a comfortable wardrobe that is easy to wear. Soft Gallery also supports Danish Indian Childcare when selling clothes produced in India. The agreement is symbolised by the tag which comes with the clothes.