NUI means “big” or “important” in the native New Zeeland language of Maori. This New Zeeland brand is extremely committed to respecting the environment in the creation of its children’s clothes. With this, their collections are 100% natural and manufactured without using any chemical products. The line is made using locally sourced hypoallergenic Marino wool, organically farmed cotton and 100% natural colours. “Buy smarter buy less” is the company motto in their fight for responsible consumption. Nui, a must have brand that is good for the planet!