Meet Martine Chadenier,
children’s style Director at Peclers
Tell us about Peclers
Peclers is a trend forecasting agency that combines style forecasts with consulting services helping brands set their budget, positioning and product development objectives. We work with many different sectors of the market, from textiles and cosmetics to interior design.
What does your work entail?
Analysing the emerging trends in the kids clothing market, and putting together inspiration books that capture the new wave of styles and ideas. These books are then further divided into smaller notebooks with more specific creative approaches and recommendations depending on the market or the objectives of a specific brand. We do not recommend the same trends for everyone. We are in forecasting but stay very close to the current state of the fashion market. Our personalized trends leave nothing to chance. Concretely, we work on colours, forms, textiles, materials, prints… I am just as likely to be asked to create mood-boards for a fashion brand as to work on a merchandising strategy.
How does one go about ‘predicting’ trends? How do you manage to predict what our children will wear tomorrow?
It’s not exactly prediction. We are always hunting for the next big thing, and we find our inspirations and make discoveries in many different places. For example, I often go to flea markets; I buy fashion items, vintage products that I find interesting in material, construction, colour and prints. I go to see a lot of expositions; the teams often go to New York and Japan to see what’s going on.
We are very interested in cinema, and in my domain, I pay very close attention to children’s books… architecture, art and design are of course very important to us. A little bit of everything contributes to this type of work. We can go from one image, one exposition and one sector to another and the interpretations will be completely different. It is up to us to process and integrate these opinions and give it an « easier » interpretation, see how it can translate into everyday children’s clothes.
Tell us a little bit about the next big trends in kids fashion…
We feel a very strong sports influence in kids fashion at the moment, for the comfort of the style as much as for the practical functionality. It is interesting to say «here, we are going to take these ideas and reduce them into a finished product, a little parka». With the ecological and economic problems we face today, there is a lot of research for ‘intelligent, innovative textiles,’ recycled jeans for example. Everything that will bring comfort and practicality to the kids clothes. With the climate changes, we also look for solutions to avoid heavy pieces in which kids feel less free to move about. Imagine clothes at the beginning of the winter season that are light and warm, so very smart and efficient. This also plays into our thought process.