Finger in the nose
Finger in the nose is THE French children's fashion brand with an authentic Rock style! Pairs of jeans from Finger in the Nose, like Norton and Icon, are known for being very well cut, just like the coats are known for lasting your children for a long time! Finger in the Nose creates functional children's clothing from beautiful, quality fabrics, and it's thanks to the graphic prints and especially it's sweatshirts and t-shirts, that the brand has established its inimitable style. Today, Finger in the Nose has become an essential brand in the world of children's clothing, by making garments that parents will love for their look, and children will love for their comfort. Each season, the new collections from Finger in the Nose have a special place at Smallable.
INTERVIEW WITH JEAN YVES CAMPION
FOUNDER OF FINGER IN THE NOSE
How was Finger in the nose born ?
This project was brought about like many others, from wants, needs, new people and new opportunities. We did not have a direct connection with the world of kids, but we had participated in the creation of the kids’ fashion magazine MILK, we had in the heart of our studio a team capable of creating a great kids fashion brand and we all wanted a more personal project that did not revolve around a client. Life had given us kids to clothe, but we had a hard time finding pieces that were both durable and elegant. We liked jeans, and the idea of creating a jeans brand for kids came back with us after a trip to Japan.
At first we only had one model, the NORTON, an excellent pair faded with two washes. It was probably the world’s first, smallest skinny jeans. It had a better cut and higher quality than the other jeans offered at the time. The look was more rock and authentic than the others. Everything started there, and six years later the collection has almost 200 different models.
Finger in the nose has a recognizable style. Where did this style come from and how would you define it ?
Our NORTON jeans set the tone for the brand: authentic, rock, superior cuts and fits, solid and comfortable, but elegant and similar to the look of young adults. By nature, this pair of jeans was transgenerational, so the brand followed suit. Our clothes for kids between one and 16 years old all have the same range of designs and models.
Jeans are something people wear everyday, that become even better with use and washing. We loved this idea, and it motivated and inspired us to create the rest of the collection. As for style, it has to appeal to kids and parents alike. We like the idea that a strong emotional connection is woven between the clothes and the person.
What inspires you?
The worlds of music, North America, Scandinavia, London, the adult fashion world of course, the working world and even the army sometimes, our childhood memories, skateboarders from the 70s, the outdoors culture of the 80s, the motorcycle look in the 50s, and lots of other things. All of these universes inspire us, we like to recycle them and create contemporary versions.
If you could only keep one piece, which one would it be and why ?
The NORTON jeans, a jean button-down shirt, a durable peacoat, a down jacket… ok that’s a lot more than one piece, I know, but we love these pieces like they were our own kids… how can we choose ?
If Finger in the nose was a fashion brand for adults, what would it be like and why ?
We like to make children’s clothes that parents would be comfortable wearing. Our tastes come from the world of adult fashion, and if we look closely, Finger in the Nose is a mix and match of brands for adults currently or previously available. If Finger in the nose were a brand for adults, it would be an assortment of old American brands, iconic English rock brands, army suppliers, sports brands, the fashion brands of retirement communities in Florida and California who seem to wear clothes from America’s golden years.
Finger in the Nose is avaible at Smallable online and in our Parisian concept store 81 rue du cherche-midi - 75006.