At the end of 2008, Jaime and Elodie decided to start a new adventure. Its name: DOIY. Since the beginning, DOIY has been a mix of illusions, dreams, creativity and freedom, always with a sense of humour. DOIY is a brand based in Barcelona that creates original objects with a poetic design for nurseries and teen's bedrooms. The designer kid's items are made up of small, creative, fun, decorative objects with a DOIY twist.